Raffaella Camera

Head of Brands & Advertisers Solutions, Epic Games Unreal Engine

Raffaella Camera is the Head of Brands & Advertisers Solutions for Epic Game’s Unreal Engine. In her role she directs strategic partnerships with brands, agencies and the XR tech ecosystem to help brands create their presence and engage with consumers in the Metaverse.

Previously, Ms. Camera was a Managing Director for the Accenture XR practice where she served as Global Head of Innovation & Strategy, defining the companywide XR positioning & offerings and directing ecosystem alliances. Prior to that she held leadership positions at major digital & traditional advertising agencies, emerging technology and eCommerce companies.

Ms. Camera regularly serves as a subject matter expert on Spatial Computing and Innovation, speaking at industry conferences such as CES, Cannes Lions, SXSW, WMC, AWE and Snapdragon Summit and published in Harvard Business Review, Forbes and Venture Beat

among others.

Ms. Camera has won multiple awards in advertising and emerging tech, including VR FEST’s Best VR Branded Entertainment, Communication Arts, Lumiere Award for VR, Webby, IDG’s DEMOgod Award for Best AR Retail Shopping. She combines her creative and analytical skills with an MBA from the University of Southern California (USC) Marshall School of Business and a Masters of Piano Performance from the USC Thornton School of Music. She is a member of the Screen Actors Guild.


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