Antonio Squeo

CIO, Hevolus

The future is here and here can be anywhere

Intelligent technologies, such as Cloud Computing, Artificial Intelligence and Mixed Reality, help fashion industry to be cutting-edge and competitive: consumers want to live experiential shopping, whether they are at home, online, in-store. Today rethinking the customer journey through a phygital approach is crucial: thanks to the mix of physical world and 3d digital twins the brand is able to assist customers even more effectively, offering highly immersive and tailor-made experiences.

At the same time, the phygital customer journey brings a lot of benefits, such as better space management in physical stores, simplified purchase methods and enhanced customer service.

The keynote explores these themes through successful use cases in the fashion world.


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Event is Free